Chapter 6

there is so many different types of bread!

Complete

Our Learning Intention (OLI): On completion of this chapter, you will have analysed strategies that sellers use to promote products and maximise sales, and evaluated the impact on consumers.

Unit 1

• 6.1 The selling process
• 6.2 Product promotion strategies (1)
• 6.3 Product promotion strategies (2)
• 6.4 Targeting customers

  Unit 2

• 6.5 Product promotion strategies: legal and ethical issues
• 6.6 Applying selling techniques
• 6.7 Monitoring and evalutating selling techniques

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Table of contents

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